AR Systems is the foundation of Neon Doorway’s creative technology—where art, engineering, and storytelling come together to shape how people experience the world. It defines the studio’s approach to augmented reality as something functional, emotional, and alive. Each system is built with purpose, transforming digital content into tangible experiences that connect people through presence. From geolocated records and interactive AR cards to immersive character demos, AR Systems turns everyday environments into living canvases.

Within this framework, every project serves a role in the larger ecosystem. RecordCatcher anchors music to real-world spaces, BuildAR visualizes architecture and design at human scale, and InteriAR transforms homes into responsive environments. Even smaller showcases like the Jordan and Flux demos act as touchpoints of what is possible. Together, they form a complete foundation—a unified vision of how AR can become part of daily life, blending utility, art, and emotion into a seamless layer of reality.